How To Write the Perfect Article for SEO and SEM
November 25th, 2009 | 
Author: How to write the Perfect Article for SEO and SEM
The Elements:
* Targeted Keywords Phrase
* Post Article Title and Slug
* Topic
* Cataloging
* Tagging
Targeted Keywords & Phrases: To get your perfect customer to your website and blog, the “keywords” or “key phrases” that potential clients type into search engines (like Google) when they are looking for your product or service, are what you need to know. For this post the Targeted Keyword Phrase is “Perfect Article for SEO”. My target market is looking for “what to write in their blogs” and “how to write a post/article to attract their Ideal Clients”.
Post Title & Slug: Your post/article title contains the targeted keywords phrase in it’s exact format (with no variations) - your target market will be typing it into Google so it needs to be an exact match to the title of your post. The Slug is the title of your blog for business, as saved in your URL or permalink. This matches exactly targeted keywords & phrases. The last thing you do is adapt your title to capture the interest of your target market. A compelling headline will determine whether your future client will read it or just pass it by.
Content: Distinctive formats for articles will draw in different types of readers and different information. Make sure to clearly state your opinion and position your self as an expert in the subject matter. Also share from the heart. Here is a list of article/post/topic types. The key point to remember is to include your targeted keywords phrase - for this post “Perfect Article for SEO” in your article and to emphasize these phrases in a variety of ways. You may want to hyperlink the last set of keywords back to your article. This gives your article to leverage any RSS feeds that republish your article.
Styles of Post/Articles:
* Reviews
* Lists/Top 10
* “How to” Articles
* Opinions
* Resources
* Editorials
* Positioning Articles
Categorizing Your Posts: When you are blogging for SEO. Think of your website/blog categories like your ‘Table of Content’ for your site and that they mimic the sections of your newspaper. I recommend that you have “normalized categories” that most people expect to find in any periodical. “News”, “Business”, “Sports”, “Funnies”, “Lifestyle”, “Science”, “Global”, “Local”, etc. Your particular categories should be personalized to your industry, brand and ideal client. In the eyes of the search engines, your categories give you long term authority.
Labeling: Labels (tags) on your articles will emphasize what you think are the most important points of the article. The ’specific keywords and phrases’ need to be included in the labels (tags), related keywords, website/blog theme and title.
To get an idea of the best blogs for SEO. My best recommendation is to look at the “Top 100 blogs on Technorati.com”. Look for these elements in their articles and posts. Keep an eye out for their writing styles and the type of article formats they use.
Posted in General Stuff